User Guide
Last updated
Last updated
You do not need to log in to begin using Accretion. All targeting interfaces are accessible immediately. However, to utilize the monitoring capabilities in Accretion, you will need to create an account and login.
You can create an account using Google, Ethereum or your email address.
Once you've created an account and logged in, you will see your profile icon in the upper right corner. To log out, simply click your profile icon and select "Log out".
There are two main navigational schemas: a top menu and a side menu.
Along the top, you can select which stage of the advertising process you wish to operate on. Targeting allows you to use our machine learning models to target those wallets that would be of the highest value for your campaign. Monitoring allows you to track which of your targeted wallets "converted", meaning those wallets that interacted with your smart contract.
Accretion allows you to first export a list of addresses to use in a campaign and then monitor which of those addresses interacted with your smart contract during or after your campaign.
To develop a targeting list and export those addresses, you can use any combination of filters and drop-down menus in order to arrive at a suitable address list.
With the appropriate filters in place, you can then select all or select individual wallets, then click "Export" to download a CSV file of the addresses you wish to target in your campaign.
If you want to monitor which of the targeted addresses convert, start by clicking "Monitor". This will take you through a series of steps to create a custom monitoring agent.
The first step in this process is selecting whether you wish to monitor interactions with a token or a different type of smart contract. In this example, we'll select "Smart Contract."
You'll then be prompted to enter the smart contract you wish to monitor, and optionally, a value threshold associated with what you would define as a "conversion."
And finally, you can provide a name for this monitoring agent and set a date window for the start date and end date of your campaign.
When you're done, click "Finish."
To view the results of your campaign, click the "Monitoring" menu item at the top, then click the campaign you would like to inspect.
The details associated with the wallets you targeted in your campaign will then be displayed.
Say you operate a liquid staking platform and you want to target new users, but you want to ensure they are likely to stake at least 10 ETH over their lifetime. These analytical capabilities can be critical to maintaining a profitable return on your marketing investment given your known customer aquisition cost.
First, you could start by filtering on addresses that have a lifetime staking value of 10 ETH or more.
Next, to ensure that the addresses you choose are in fact potential new business for you, you can select a competitor from the "First Platform" list.
And finally, to maximize the conversion potential among the addresses you target, you could select low loyalty scores. Loyalty score measures the affinity an address has for a particular staking platform. High loyalty scores typically only use one platform.
You've now created an ideal targeting list for your campaign. Click "Export" to download your address list. To track your campaign, click "Monitor" and follow the steps outlined above.
The left-hand navigation menu allows you to select one of the machine learning models that Deep3 Labs has developed for ad targeting. is a DeFi model that identifies long-term holders. is a model designed specifically for Liquid Staking Derivative platforms as it predicts how much Ethereum a given address will stake over its lifetime.
For any questions or feedback on the app, reach out to us via one of our or send us an email at hello@deep3.ai.
